From the archive · 2020
Success Partners · Healthcare & Pharmacies
Apex Pharma — Product Campaigns
For Apex Pharma we developed campaign concepts and key visuals for Paroxedep CR, Apilipex, Ezacard and Ezapril — plus the Paroxedep CR packs and an Ezapril detail aid.
- 💊 Psychiatry · Cardiology
- ✳️ Concepts + key visuals
- 📦 Packs + detail aid
- 4
- Brands: Paroxedep CR, Apilipex, Ezacard, Ezapril
- 5
- Directions in the Apilipex proposal
- 3
- Paroxedep CR pack strengths
- Concept → pack
- From proposal to print
Whatever comes next
Paroxedep CR treats a long list of conditions — depression, anxiety, OCD, panic. The key visual turns that list into a brain made of bubbles, one half calm blue and one half alarm orange: the drug covers whatever comes next.
Apilipex got five directions in one proposal — 'a pill for all', the missing piece, a pill for more, control and clarity — and Ezacard a boxing-ring visual: save them from a second round.
Campaign key visuals
Paroxedep CR, Apilipex and Ezacard.
Packs & detail aid
Paroxedep CR packs in three strengths and the Ezapril detail aid.
Launching a pharma brand?
We turn complex indications into visuals a doctor gets in seconds.
Archive project, 2020. The cover and the pack photo are AI-generated visualisations of the original designs.