From the archive · 2018–2021
Success Partners · Veterinary & Pet Care
Dr. Pet Veterinary Clinic & Pet Shop
A veterinary clinic and pet shop in East Market, Al Rehab. We launched it in 2018, rebuilt its brand in 2020 as it grew into a full clinic, lab and shop, and ran its social media for three years.
- 🇪🇬 Al Rehab, Cairo · Vet clinic & pet shop
- ✳️ Launch identity → full rebrand
- 📱 3 years of social media
- 10K
- Followers celebrated on social
- 6
- Service lines under one brand
- 3 years
- Partnership, 2018–2021
- 2 brands
- Launch identity, then a full rebrand
From a paw print to a doctor
Dr. Pet opened in 2018 with a friendly paw-print logo built for the soft opening — vouchers, flyers and a first wave of posts that put the name on the map in Al Rehab.
By 2020 it had grown into much more than a clinic: X-ray, ultrasound, an IDEXX lab, surgery, boarding, grooming, home visits and a pet shop. A paw print said 'pets'; the new brand had to say 'doctor'. So we rebuilt it around a face that is half cat, half dog, wrapped in a stethoscope — and carried it to every door, card and post.
How we built the brand
- 1
Half cat, half dog, one doctor
The icon joins a cat's face and a dog's face inside a stethoscope, so both kinds of owner feel it is made for them — and it reads 'medical' at a glance.
- 2
Purple that stands out on the street
A confident violet with a warm coral accent — unlike the greens and blues every clinic uses — on the sign, the doors and every post.
- 3
A brand you can walk through
Exam rooms, boarding and grooming doors carry the brand, and every pet gets its own health passport — the identity lives inside the clinic, not just online.
- 4
Content that explains the medicine
A clear service series — surgery, X-ray, sonar, lab tests, vaccinations — plus awareness posts on parvo, ringworm, hair loss and pet body language, so owners understand why to visit.
The identity
The 2018 launch logo, the 2020 rebrand and the idea behind the new mark.
Print & signage
Shop sign, flyers, new-patient form, pet health passport, business cards, vouchers, prescriptions and branded room doors.
The services series
One template for every service, so the full range of the clinic is clear at a glance.
Social media
Three years of awareness, offers, occasions and clinic life — always in the Dr. Pet system.
Opening or growing a vet clinic?
From the launch logo to the rebrand that grows with you, we build vet brands owners trust.
Archive project, 2018–2021. Cover uses a real photo from the clinic; print mockups and the shopfront are AI-generated visualisations of the original designs.