From the archive · 2021
Success Partners · Food & Beverage
Easy Stop Coffee Spot
A grab-and-go coffee spot — 'Coffee Spot · Cozy · Fresh'. We built its identity from the first sketch to the cup, the bag, the sign and the hoarding that announced it was coming.
- 🇪🇬 Egypt · Coffee spot
- ✳️ Identity + packaging + signage
- 🚧 Pre-launch hoarding
- 1
- Mark: a cup that says 'stop'
- 3
- Colourways: maroon, mustard, black
- 6
- Touchpoints, from cup to sign
- Pre-launch
- 'Coming soon' hoarding
How we built the brand
- 1
A pause button you can drink
Seen from above, a cup with steam becomes a 'stop' icon — exactly what the name promises.
- 2
Warm, not corporate
Deep maroon and mustard with a hand-written tagline — cozy enough for a coffee break, bold enough for a mall corridor.
- 3
Launch before opening
The construction hoarding and chair backs carried the brand and a 'Coming soon!' message while the spot was still being built.
The identity
The logo, its colourways and the pre-launch hoarding.
Cups, bag & signage
The brand on everything a customer holds or walks past.
Opening a café or coffee spot?
We build coffee brands that work on a cup, a sign and a feed — from day one.
Archive project, 2021. The cover is an AI-generated scene built from the original brand designs.