From the archive · 2019–2021
Success Partners · Food & Beverage
Food Zone Burger Restaurant
A burger restaurant in Al Haram, Giza. We rebuilt its identity, its menus and its packaging, shot its food, launched its move to a new home and ran its social media from 2019 to 2021.
- 🇪🇬 Al Haram, Giza · Burgers & delivery
- ✳️ Rebrand + menus + packaging
- 🍔 Kebda Zone sub-brand
- 3
- Menu editions, 2020–2021
- 5
- Food photography sessions
- 2
- Brands: Food Zone + Kebda Zone
- New home
- Launched the move to a bigger restaurant
A zone you enter to eat
Food Zone — منطقة أكل — started with a purple badge that could have belonged to any shop on the street. The name was the idea, but the brand wasn't saying it.
So we turned it into a zone: a yellow-and-black hazard sign with a burger and a lightning bolt, traffic cones on the price tags and warning-tape on the menus. It works on a delivery app thumbnail, a paper bag and a shop window — and when the restaurant moved to a bigger home, the brand moved with it.
How we built the brand
- 1
The name, drawn
A hazard sign says 'zone' instantly. Inside it: a burger and a bolt of lightning — fast, loud and hungry.
- 2
Menus that sell the margin
Three menu editions in two years — dark boards for the shop, bright sheets for delivery apps — each built around photos of the burgers people come back for.
- 3
Food that looks like it tastes
Five photo sessions gave every post, menu and app listing real food — not stock — shot in the brand's colours.
- 4
Humour on every surface
From 'مش منطقة أكل' on the restroom door to cones on the prices and offers named 'Big Zone' and 'Small Zone', the brand speaks like its customers.
The identity
From the old purple badge to the new hazard-sign identity, and the logo in its variations.
Print, packaging & the shop
Menus, takeaway bag and burger wrap, offer stickers on the shop window, business and delivery cards, and the doors.
Menus
Menu boards and delivery-app menus across three editions.
Social media
Launches, offers, occasions, contests and the move to the new restaurant — three years in one recognisable system.
Food photography
Five sessions that fed every menu, post and delivery listing.
Kebda Zone
A sister brand for liver and sausage sandwiches, later folded into the Food Zone restaurant.
On Instagram
A selection of the posts as they went live.
Posts
Running a restaurant that deserves a louder brand?
From the logo to the menu, the bag and the feed, we build F&B brands people crave.
Archive project, 2019–2021. Cover uses a real photo of the restaurant; print mockups are AI-generated visualisations of the original designs.