From the archive · 2021–2022
Success Partners · Food & Beverage
Gorilla Mini Market
A mini market and deli in Italian Square Mall, Hadayek October. We built its identity from a hand-drawn wordmark and a bamboo pattern, and carried it to signage, packaging, labels, menus, a product shoot and social media.
- 🇪🇬 Hadayek October · Mini market & deli
- ✳️ Identity + packaging + labels
- 📸 Branded product shoot
- 12
- Brand touchpoints, from sign to apron
- 2
- Own-label lines: honey and jams
- 12
- Product shots in the brand set
- Deli → destination
- A corner shop that looks specialty
A little wild, very crafted
Gorilla sells what a good deli sells — cheeses, cold cuts, olives, nuts, honey and ready-to-cook boxes. What it needed was the feeling of a place you go out of your way for.
So we drew a wordmark with hand-cut serifs and a bamboo-forest pattern, set them in calm sage and slate, and let them wrap everything: the sign, the cups, the bread sleeve, the food boxes, the honey and jam jars — and a product shoot built around the Gorilla marquee letters.
The identity in use
Facade, signage, stand, cups, bakery sleeve, food box, bags, apron, coaster and menu card.
Menus & labels
Product price menus, the Ramadan menu and own-label honey and jams.
Product photography
A branded set — marquee letters, bamboo and wood — for menus and posts.
Social media
The shop, the counters, offers and occasions — all in sage, slate and bamboo.
Running a shop that deserves to be a destination?
We build retail and deli brands people go out of their way for.
Archive project, 2021–2022. The cover uses a real Gorilla product photo; the honey and jam jars are an AI-generated visualisation of the original labels.