From the archive · 2020–2022
Success Partners · Food & Beverage
Monster Bite
A burger and fried-chicken restaurant in Hadayek October. We built the Monster Bite identity, shot every sandwich in the studio, designed the menus and packaging, and launched it at Italian Square Mall before its move to Beta Greens Mall.
- 🇪🇬 Hadayek October · Burgers & fried chicken
- ✳️ Identity + menus + packaging
- 📸 Studio food photography
- 20
- Hero burger & chicken shots
- 3
- Menu editions in 2022
- 2
- Locations launched
- 1 monster
- A mascot on every touchpoint
A burger with a face
Hadayek October has burgers on every corner. Monster Bite needed something you remember after one look — so the logo became a character: a burger bun with horns and a cheeky grin, set in bold yellow and deep red.
Then we made the food match the name: a studio shoot of every beef burger and fried-chicken sandwich, menus built around those shots, and packaging covered in little monster hands — through the launch at Italian Square Mall and the move to Beta Greens Mall.
The identity
Food photography
Every beef burger and fried-chicken sandwich, shot in the studio. Food styling & art direction: Mohamed Yacout · Photography: Ahmed Fekry.
Menus & packaging
Menu boards from the 2022 editions, the takeaway menu, and the burger and fries boxes.
Social media
Launch, offers, Ramadan and Eid, the new branch — in yellow and red.
The restaurant
The Italian Square Mall branch and the Beta Greens storefront.
Launching a burger brand?
From the mascot to the menu and the box, we build fast-food brands people crave.
Archive project, 2020–2022. The cover and the packaging mockup are AI-generated visualisations built from the original food photography and box designs.