From the archive · 2020–2021
Success Partners · Food & Beverage
Mutabal Butchery & Burgers
A butchery and burger kitchen in Capital Plaza Mall, Obour — 'From the farm to your table'. We built its identity, branded the shop from wall to sticker, shot its dishes and ran its social media.
- 🇪🇬 Obour, Cairo · Butchery & burgers
- ✳️ Identity + interior + packaging
- 🥩 Raw cuts, ready-to-cook, burgers
- 3
- Wall-size cut charts: beef, lamb, chicken
- 18
- Dishes photographed and cut out
- 3
- Lines under one brand: cuts, ready-to-cook, burgers
- Farm → table
- The promise on every pack
From the farm to your table
Buying meat is about trust. Mutabal needed customers to believe the cut on the tray is exactly what they asked for — and that the burger kitchen behind the counter uses the same meat.
So the brand teaches as well as sells: giant beef, lamb and chicken cut charts on the shop walls, a safe-handling sticker on every pack, a QR code to the raw menu, and a red calligraphic seal that ties the counter, the packs and the burgers together.
Identity & interior
The seal and slogan, and the three wall panels behind the counter (120×120, 240×120 and 120×120 cm).
Packs, menus & stickers
Pack labels with safe-handling instructions, the burger and raw menus, and the 'Mutabal 2go' leaflet.
Social media
Prime cuts, ready-to-cook offers, burger combos, Ramadan, Eid sacrifices and bazaars.
Dish photography
Burgers, steaks and takeaway boxes, shot and cut out for menus and delivery apps.
Selling food people need to trust?
We build food brands that explain, reassure and sell — on the wall, the pack and the feed.
Archive project, 2020–2021. The cover and two print mockups are AI-generated visualisations built from the original designs.