From the archive · 2020
Success Partners · Food & Beverage
Noodles Egypt & Sushibar
A delivery kitchen serving 6th of October and Sheikh Zayed — 'Chinese food, the Egyptian way'. We built the brand, spun off a Sushibar sub-brand, designed the menus and ran the delivery campaigns and social media.
- 🇪🇬 6th of October & Zayed · Delivery kitchen
- ✳️ Identity + sub-brand + menus
- 🛵 Delivery-first
- 2
- Brands from one kitchen
- 3
- Menus: noodles, sushi, Iftar
- 5
- Delivery areas in the campaigns
- Delivery-only
- No shop window — the brand did the selling
Chinese food, the Egyptian way
Without a restaurant to walk past, a delivery kitchen lives or dies on its logo, its menu and its feed. Noodles Egypt needed all three to say 'this is the noodles place' in one glance.
We gave it a red bowl and chopsticks, a confident hand-drawn wordmark and a playful voice — 'Real noodles!', 'Sushi or chocolate?'. When the kitchen added sushi, we built Sushibar as its own brand, 'made by Noodles Egypt', with its own dark menu and combo offers.
Menus
Tri-fold menus for Noodles Egypt and Sushibar, and the Ramadan Iftar menu.
The two brands
Noodles Egypt and its Sushibar sub-brand.
Social media
Dishes, combos, delivery areas, Ramadan and Easter — always red, white and appetising.
Stories
Vertical formats for stories and delivery apps.
Archive project, 2020. The cover and the menu mockups are AI-generated visualisations built from the original designs and a real dish photo.