From the archive · 2013–2020
Success Partners · Charity & Institutions
Nour El Baseera — Care for the Blind
An association providing services for blind people in Egypt. We designed its identity in 2013, and in 2020 we were back for its social media and the coverage of its activities.
- 🇪🇬 Egypt · Care for the blind
- ✳️ Identity 2013
- 📸 Content & coverage 2020
- 2013
- Brand identity
- 2020
- Social media and coverage
- 7
- Years — the same mark
- 3
- Activities covered
An eye made of togetherness
Nour El Baseera — 'the light of insight' — exists to make life easier for blind people. The mark joins two interlocking rings, a sign of collaboration, into an eye.
In 2020 the same mark was on everything: the volunteers' blue shirts, meal-drive posts, the booth at the Cairo International Book Fair and a basket-weaving workshop teaching a craft by touch.
The identity
The mark today, and the original 2013 identity presentation.
Social media
Posts for the association's services and drives.
Activities we covered
Meal drives, the Cairo International Book Fair and the basket-weaving workshop.
Running a cause that deserves to be seen?
We build identities and content for charities that people remember.
Archive project, 2013 and 2020. The 2013 identity slides come from the original Behance presentation; the cover uses a real 2020 photo.