From the archive · 2020–2021
Success Partners · Food & Beverage
Shawarma 3al Fa7m
A charcoal-grilled shawarma and grill restaurant delivering across Al Haram, Faisal and Giza. We shot its food, built its menus and ran its social media around one idea: the fire.
- 🇪🇬 Al Haram & Faisal, Giza · Charcoal shawarma
- 🔥 Content built on the fire
- 🛵 Delivery-first
- 26
- Posts in one fiery system
- 2
- Food photo sessions, 2020–2021
- 7
- Menus: delivery, grill & Talabat
- First
- Charcoal shawarma in Al Haram
Show the fire
Shawarma is everywhere in Al Haram. What made this place different was the charcoal — so that became the brand: a black background, real flames and the cone turning over the coals.
Two photo sessions gave us the food: shawarma, grills, pasta, pizza and family trays. Every offer, menu and Talabat listing reuses the same fire, so a customer scrolling past knows it's 3al Fa7m before reading a word.
Social media
Offers, family meals, new items and the fire — always on black.
Menus
The delivery menu, the Talabat menu and the grill menu cards.
Food photography
From the charcoal shawarma to grills, pasta and family trays — two sessions, 2020 and 2021.
Grilling something worth showing?
We build food content around the one thing that makes you different.
Archive project, 2020–2021. The cover is an AI-styled version of a photo from our shoot.