Wise Clinics

A multi-specialty clinic group in Hadayek October, Giza. We built its identity from the logo up, then carried it across 15 specialties, two branches, a lab, a home-nursing service and a family membership programme — one system on every post, print and wall.

🇪🇬 Hadayek October, Giza · Multi-specialty clinics
✳️ Identity + social + print

15
Specialties under one brand: 4
Brands in one family: 2
Branches, one look: End to end
Logo, print and social media

One family, one look

A clinic group sells trust before it sells a consultation. With fifteen specialties under one roof, the risk was fifteen different looks — and a patient who never realises the paediatrician, the dentist and the cardiologist are the same place.

So everything was built as a family. Wise Clinics leads; Wise Labs & Scans, Wise Care home nursing and the «عيلتنا» family membership programme share the same mark, the same blue and the same wave — and every post, flyer and prescription ends with the same branch and phone footer.

Brands built on one system

How we built the brand

1
A stethoscope held by a crescent
The mark joins the two most familiar signs of care in the region — the stethoscope and the red crescent — into one simple, ownable symbol that works from a pen to a shop sign.
2
One blue, one wave
A calm medical blue, a single red accent and a white wave that closes every layout. Strict enough to stay consistent across dozens of designers' hands, simple enough to apply fast.
3
Doctors as the face of the brand
Every doctor got a branded introduction and weekly schedule built from in-clinic portraits — people book a person they trust, not a logo.
4
Programmes that bring families back
«عيلتنا» gave families 10% off checkups, medicines, annual lab tests and glasses — with its own card, flyer and QR sign-up, so one visit turned into a household relationship.